Need Validation

As we delved into the filtering process we eliminated many needs and plucked out the more relevant ones. The process though was not easy, there were extensive discussions, arguments, emotional turmoil and obviously roadblocks. 

We have come across some needs which are problems faced by doctors and nurses. These were observed and also came up in discussions with doctors. But it surprising that there are no devices or research regarding these in market already. Why is that?

Dr Jha
The reason might be that either you have uncovered a problem that no one else has ever noticed (less likely…) or the problem is not as simple as it appears. In such cases you need to go a level deeper and try and find out what the real problem is.

Ideally you would want to be working in a space where:
  1. Existence of a problem has been acknowledged by research
  2. There are a few startups working in the same domain but no definite solutions exist
  3. Established devices exist but there are still unresolved pain points experienced by stakeholders
Avoid working on a problem where there is no published research and no one is working in. These usually tend to be very difficult to work on as there might be a bigger systemic problem underneath.

Preferable choose your problem such that it aligns with the overall national interest and/or investment preferences, as it helps getting funded.

How do we go forward with need selection, we are down to about ~30 needs now?

Dr Jha
Now start compiling questions you want to ask stakeholder in India and Japan for validation.
Focus on understanding
  1. Is the need relevant? Why?
  2. If solution is implemented, does it add value?
  3. What is the real value proposition the need is trying to address?
Also, our last few filters were ‘Competitive Landscape’ and ‘Solution Landscape’.
What could be other screening filters we can use?

Dr. Jha
As you are heading towards screening as well as solutions for the needs, try a SWOT Analysis and a Technology Feasibility filter. SWOT analysis is a quick way to identify strengths, weaknesses, opportunities and threats related to the Need and will help in understanding the scope.

Technology feasibility will be useful to understand the if the need is being address by exiting well-know technology that can be built on or is it blue-sky which requires a lot of research.

….from the notebook of the Indo-Japan Team